Steve Jobs And Apple History Pdf

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Steve Jobs and the Apple Story

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On August 2, , Apple made history by becoming the first publicly traded U. Since , Apple has been one of the most valuable companies in the world. However, a curious reader who digs a little deeper will find mistakes, overthrown CEOs, and much more.

Understanding why Apple became so successful requires looking back at its origins and history. From the first Apple computer the Apple I, which was just a motherboard without a monitor or keyboard to the latest iWatch, here is a brief overview of the chronology of Apple's innovative products. However, it will mainly be remembered for helping the company get enough capital to build the Apple II in —the same year Apple officially incorporated.

Although the Apple II was still selling, Apple as a company was in trouble when the s began. The release of the Macintosh was a leap forward for Apple. Disappointing revenues from the Macintosh and internal struggles for control led to Apple's board dismissing Jobs in favor of John Sculley some sources say Jobs decided to leave.

Under Sculley, Apple started growing its product lines. It created new products, including laser printers, Macintosh Portable, PowerBooks, the Newton, and much more.

Apple products continued to sell at a premium, so the margins were generous for Apple and led to strong financial results. During the same period, however, cheaper computers running Windows were serving a far larger middle market , while Windows also benefited from powerful Intel processors.

By comparison, Apple seemed to be stalling. Amelio eventually set about addressing some of these issues by buying NeXT Inc. From the Macintosh onward, Apple has either been a reflection of or a reaction to Steve Jobs. In the Macintosh, Apple was trying to create a machine that made computing simple and enjoyable. In particular, Jobs was out to create a user experience that would convince everyone to buy a Mac.

He thought customers could not understand the value of a product until they were actually using it. Unfortunately, Jobs was ahead of his time in —precisely 12 years ahead of his time. When Jobs overthrew Amelio and took Apple's reins once more in , the hardware had caught up to his vision for all things digital.

He launched the iMac with a strong marketing campaign featuring the "Think Different" slogan. Although Jobs is often given credit for spending the money and time on marketing, excellent marketing and branding have always been key to Apple's growth.

The real difference between the iMac and all the products preceding it was the beauty and design. It was not a tower and monitor setup like every other PC on the market. In , the iMac was the most aesthetically pleasing machine on the market.

It was the computer no one knew they wanted until they saw it. It was elegant and, thanks to the OS upgrade, it was user-friendly. The iMac was just the start as Apple released a string of hit products that reflected the new focus on elegance and user experience. The iPod became the category killer in MP3 players, and the iPhone essentially launched and then dominated the smartphone market.

The iPad then somehow convinced millions of people that they needed yet another screen to consume content. All these devices were perceived as being better in quality—and certainly in design—than competing products. Jobs was relentless on design and indoctrinated the entire culture of Apple into the art of design.

The other point he brought Apple back to in his second tenure is the ease of use. After a few minutes of using the wheel on an iPod or tapping icons on an iPad, these new forms of control became part of the simplicity that makes Apple appealing.

Now every product update from Apple is anticipated by the media and the general public, in addition to the fans that the company had from the start. More importantly, all of these products moved Apple into a new business model of creating a tight ecosystem of hardware, software, and content. Apple didn't create iTunes to be a simple program for users to transfer MP3s onto iPods, as was the case with many other manufacturers' offerings. Instead, the company attacked the concept of an album by breaking them into songs that would be sold individually at a fraction of the whole album's price.

The same process took place with software. Many popular computer functions could be done on Apple's mobile devices using stripped-down apps—available, of course, on Apple's App Store.

Being the first big mover into many of these markets, Apple built the stadium and set the rules for the game. When you pay for books, movies, apps, or music on an Apple device, Apple gets a cut. Of course, this business doesn't generate as much revenue as selling an iPhone or an iPad, where the markup is much more generous.

That said, it is the content you buy through Apple that locks many people into buying Apple again when their i-devices get old. So the content part of the ecosystem pays off for Apple in the short-term and the long-term. Once you migrate to Apple because of the design or the simplicity, it is the integration with your content that keeps you there.

Steve Jobs died in of pancreatic cancer. Apple continued to be the dominant tech company in both market share and stock price. Some analysts feel that without Jobs as the creative force, Apple has become solely iterative in its tech releases rather than transformative. The major release of the post-Jobs era has been the Apple Watch. In the absence of a groundbreaking new product, Apple is heavily reliant on the iPhone's production cycle to power its financial success.

Critics say that without Steve Jobs at the helm, Apple has lost its innovative edge in recent years and is riding on its brand to drive sales. The company still produced some of the best products with the most integrated ecosystem. However, the gap between Apple and competitors like Samsung and Google was no longer as pronounced as it once was.

Indeed, companies like Samsung were increasingly poised to take the lead when it comes to product innovation in some categories. Apple's market capitalization reached new highs in , as the company enjoyed some successes and set new goals for the future.

The company's revenue from wearable technology, such as the Apple Watch, set new records. Apple also announced two major changes to the Mac in Apple's new processors are based on the ones used in iPhones and iPads, making them more energy-efficient.

The new chips have the potential to give Apple's laptops longer battery life and more processing power than PCs. That will dramatically expand the number of apps available on the Mac and make it more competitive with PCs. There is a fairly good chance that you are reading this article either on an Apple device or with one near you. Maybe you are doing it on a MacBook Air while listening to an iPod touch and occasionally glancing at the newest Apple Watch for alerts from your iPhone.

That's why the company has such a powerful brand and lofty stock valuation. The marketing helps, and the media and fan frenzy never hurt. However, it is the quality of the products that drive Apple's success. Add to this the iEcosystem that makes it much easier to stay with Apple than try something new, and you have a company with what Warren Buffett called an economic moat. It should not be surprising that Buffett invested heavily in Apple. Economic Research Council. Massachusetts Institute of Technology.

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Steve-Jobs-And-the-Story-of-Apple.pdf

Has Steve Jobs by Walter Isaacson been sitting on your reading list? Pick up the key ideas in the book with this quick summary. A single-minded perfectionist, Jobs was a visionary who wanted to change the world through technology. The following book summary detail the fascinating life of one of the most influential tech icons of our time, and tell the amazing story of a teenage prank that cemented a partnership that would eventually create one of the most valuable technology companies in the world. Since Schieble came from a strict Catholic family who would disown her for having a child with a Muslim man, the pair were forced to give the baby up for adoption. Paul Jobs was an engine technician turned car mechanic, and he introduced Steve to the world of engineering and design.

Apple Inc.

While Steve Jobs died October 5, , Apple continues on with his legacy. Steve Jobs Thinks Different. Apple has also recently released the iPhone, a cellular phone, and the Apple TV. He then worked as a technician at video game company Atari.

His impact on the technology industry, entertainment, advertising , and pop culture was significant and he left behind an empire that changed how people interact with technology. It was the first commercially successful line of personal computers, and led to the Apple Lisa in —the first computer to use a mouse-driven GUI graphical user interface. One year later, the Apple Macintosh was born and with it, the Apple legend began to grow.

Apple Inc. It is considered one of the Big Five companies in the U. It was incorporated as Apple Computer, Inc.

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On Aug. On Jan. On Oct. The two were members of the HomeBrew Computer Club, where they quickly became enamored with kit computers and left the blue boxes behind. The next product the two sold was the Apple I, which was a kit for building a PC.

In , he co-founded Apple Inc. Through their work at Apple in the s and s, he and Jobs are widely recognized as two prominent pioneers of the personal computer revolution. He primarily designed the Apple II , introduced in , known as one of the first highly successful mass-produced microcomputers , [10] while Jobs oversaw the development of its foam-molded plastic case and early Apple employee Rod Holt developed the switching power supply. He then pursued several other businesses and philanthropic ventures throughout his career, focusing largely on technology in K—12 schools.

Steve Jobs And the Story of Apple

His unwed biological parents, Joanne Schieble and Abdulfattah Jandali, put him up for adoption. Steve was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View a couple of years later. The Santa Clara county, south of the Bay Area, became known as Silicon Valley in the early s after the sprouting of a myriad of semi-conductor companies.

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