Social Judgment Assimilation And Contrast Effects In Communication And Attitude Change Pdf

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Based on these communications, people form and adapt their opinions. But how does this work? In this study, we want to address this basic question, focusing especially on the content and the form of opinions and using empirical evidence and agent-based modeling ABM to analyze a part of the big picture of social interaction. We based our investigation on models of continuous opinion dynamics under bounded confidence Deffuant et al. This repeated averaging occurs within the context of bounded confidence, by which agents only interact if they are close in opinion to each other.

Social judgment : assimilation and contrast effects in communication and attitude change

For this discussion, attitude theories have been organized into four categories see The study of attitudes has been approached with varying emphases and methods during most of this century. Prior to World War II, the emphasis was on definition issues and attitude measurement. Most studies were of a survey nature and provided important correlational findings, but little insight into causality. This changed dramatically during World War H. Attitude change was an important topic of Army-sponsored research see 1.

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Measuring price thresholds using social judgment theory

Price perceptions of homemakers were assessed for one product using social judgment theory. In keeping with the theory, the homemakers' latitudes of acceptance, rejection, and noncommitment were established in a laboratory experiment. Product involvement and price sensitivity were manipulated, and their impact on the respective latitudes was measured. Implications for price strategy based on the analysis are presented. This is a preview of subscription content, access via your institution.

Social judgment theory SJT is a self-persuasion theory proposed by Carolyn Sherif , Muzafer Sherif , and Carl Hovland , [1] defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be placed on the attitude scale [2] in an individual's mind. SJT is the subconscious sorting out of ideas that occurs at the instant of perception. Social judgment theory is a framework that studies human judgment. It is a meta-theory that directs research on cognitive perspective, which is how you perceive the situations. The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus is close to the anchor, an assimilation effect can happen.

A theory of judgement and attitude change according to which a judge's initial judgement or attitude acts as an anchor, so that items of information or persuasive communications that are not very discrepant from the anchor and that therefore fall within the person's latitude of acceptance are assimilated, the person's judgement or attitude changing in the direction of the communication, whereas items of information or persuasive communications that are highly discrepant produce either minimal change if they fall within the person's latitude of neutrality or produce contrast effects if they fall within the latitude of rejection , the person's judgement or attitude changing in the opposite direction. Attitudes associated with high ego involvement tend to have narrow latitudes of acceptance and wide latitudes of rejection, and the reverse applies to attitudes of low ego involvement. A consequence of this theory is that an extreme and ego-involving judgement or attitude tends to be polarized to become even more extreme in response to most types of information or persuasive communications. See also boomerang effect, contrast 5 , discrepancy effects, false-consensus effect. Compare adaptation-level theory. Subjects: Science and technology — Psychology.


comparison standard for the target stimuli, and contrast effect will be invited or when people change their judgment standards according to their current evaluating affect and cognition are important properties of attitudes, (Crites et al., ), Similar assimilation effects also occur in communication and social judgment.


Social judgment theory

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Social Judgment and Intergroup Relations pp Cite as.

assimilation-contrast theory

 - Он пожал плечами. - Ладно, - нахмурилась Сьюзан.  - Попробуем еще… Кухня. - Спальня, - без колебаний отозвался. Сьюзан смутилась.

 Прости меня, - сказал он, стараясь говорить как можно мягче.  - Расскажи, что с тобой случилось. Сьюзан отвернулась. - Не имеет значения. Кровь не. Выпустите меня отсюда.

Его жизнь окончена. Тридцать лет отдал он служению своей стране. Этот день должен был стать днем его славы, его piece de resistance, итогом всей его жизни - днем открытия черного хода во всемирный стандарт криптографии. А вместо этого он заразил вирусом главный банк данных Агентства национальной безопасности. И этот вирус уже невозможно остановить - разве что вырубить электроэнергию и тем самым стереть миллиарды бит ценнейшей информации. Спасти ситуацию может только кольцо, и если Дэвид до сих пор его не нашел… - Мы должны выключить ТРАНСТЕКСТ! - Сьюзан решила взять дело в свои руки.  - Я спущусь вниз, в подсобное помещение, и выключу рубильник.


Get this from a library! Social judgment: assimilation and contrast effects in communication and attitude change. [Muzafer Sherif; Carl Iver Hovland].


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 - Подумайте, - предложил.  - Раз у человека в паспорте был наш номер, то скорее всего он наш клиент. Поэтому я мог бы избавить вас от хлопот с полицией. - Не знаю… - В голосе слышалась нерешительность.  - Я бы только… - Не надо спешить, друг .

Боли он не чувствовал и продолжал мчаться вперед по лабиринтам улочек Санта-Круса. Халохот настойчиво преследовал свою жертву. Вначале он хотел выстрелить Беккеру в голову, но, будучи профессионалом, решил не рисковать. Целясь в торс, он сводил к минимуму возможность промаха в вертикальной и горизонтальной плоскостях. Эта тактика себя оправдала. Хотя в последнее мгновение Беккер увернулся, Халохот сумел все же его зацепить.

Брови его поползли вверх. Он был потрясен. Мидж и Бринкерхофф охнули в унисон. - Ну и чертовщина. Перед глазами возник текст: PRIMEDIFFERENCEBETWEEN ELEMENTSRESPONSIBLE FORHIROSHIMAANDNAGASAKI - Введите пробелы, - приказала Сьюзан.

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    Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change. Muzafer Sherif, Carl I. Hovland. Nathan Maccoby. Nathan Maccoby.

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