Made To Stick By Chip And Dan Heath Pdf

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A former researcher at Harvard Business School, he. Business, Psychology. Ready to learn the most important takeaways from Made to Stick in less than two minutes? Keep reading!

MADE TO STICK: Why Some Ideas Survive and Others Die

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Random House and colophon are registered trademarks of Random House, Inc. Includes index. ISBN 1. Social psychology. Contagion Social psychology. Context effects Psychology. Heath, Dan. H43 3O2'. To Mom, for making us breakfast every day for eighteen years. Movie popcorn. Halloween candy.

The villain: Curse of Knowledge. It's hard to be a tapper. Creativity starts with templates. THE low-fare airline. Burying the lead and the inverted pyramid. It's the economy, stupid. Decision paralysis. Clinic: Sun exposure. Names, names, and names. The Palm Pilot wood block. Using what's there. The pomelo schema. High concept: Jaws on a spaceship.

Generative analogies: Disney's "cast members. The surprise brow. Gimmicky sur- prise and "postdictability. Saturn's rings. Movie turning points. Gap theory of curiosity. Clinic: Fund-raising. Prim- ing the gap: NCAA football. Pocketable radio. Man on the moon. Landscapes as eco-celebrities. Teaching subtraction with less ab- straction. Soap-opera accounting. Velcro theory of memory. Brown eyes, blue eyes. Engineers vs. The Ferraris go to Disney World.

White things. The leather computer. Clinic: Oral rehydration therapy. Hamburger Helper and Saddleback Sam. Flesh-eating bananas. Authority and antiauthority. Pam Laffin, smoker. Powerful details.

Jurors and the Darth Vader toothbrush. The dancing seventy-three year old. Statistics: Nuclear war- heads as BBs. The human-scale principle. Officemates as a soccer team. Clinic: Shark attack hysteria. The Sinatra Test. Transporting Bollywood movies. Edible fabric. Where's the beef? Testable credentials. The Emotional Tank. Clinic: Our flawed intuition. NBA rookie camp. Beating smoking with the Truth.

Semantic stretch and why unique isn't unique. Reclaiming "sports- manship. Cable television in Tempe. Avoiding Maslow's basement. Dining in Iraq. The popcorn popper and political science. Clinic: Why study algebra? Don't mess with Texas. Who cares about duo piano? Creating empathy. Shop talk at Xerox. Helpful and unhelpful visu- alizations.

Stories as flight simulators. Clinic: Dealing with problem students. Jared, the pound fast-food dieter. Spotting inspiring stories. The Chal- lenge Plot. The Connection Plot. The Creativity Plot. Springboard stories at the World Bank: A health worker in Zambia. How to make presenters angry with stories.

Elementary, my dear Watson. The power of spotting. Curse of Knowledge again. Pay attention, understand, believe, care, and act. Sticky problems: symptoms and solutions.

Made to Stick Book Summary (PDF) by Chip Heath and Dan Heath

Ready to learn the most important takeaways from Made to Stick in less than two minutes? Keep reading! Made to Stick explores the exciting science behind ideas, and how some of them survive while some fade into obscurity. Why This Book Matters: Made to Stick explores the exciting science behind ideas, and how some of them survive while some fade into obscurity. The Big Takeaways: The most unexpected first principle of a sticky idea is its novelty.

Jan 09, Minutes Buy. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped… More about Chip Heath. He lives… More about Dan Heath. Find books coming soon in

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The essential core of an idea. The Golden Rule — a one-sentence statement of profundity. Open gaps in their knowledge — and then fill them. Set up puzzles — why is something the way it is? Create curiosity before showing the answer.

Pick up the key ideas in the book with this quick summary. Often, even magnificent insights go unrewarded and wind up gathering dust in file cabinets. Take, for example, the panic in America regarding adulterated Halloween candy. Millions of parents worried that unknown villains were giving their children candy laced with poison or razor blades.

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